Naomi Van Beirendonck is a Senior Fraud Risk Strategy Manager at The Very Group with 14 years’ experience working in fraud and risk across retail and financial services. She has worked with many organisations of different sizes, giving her a broad understanding of how fraud challenges change depending on scale, resources, and customer expectations. Naomi’s work focuses on using data and analytics to reduce fraud while keeping the customer experience front of mind. She recently completed a Master’s in Applied Data Analytics and brings a practical, experience-led perspective on balancing fraud prevention, trust, and commercial outcomes.