Tariq Ahmed is an experienced payments leader with over a decade of expertise in shaping customer-focused payment solutions across global markets. He currently serves as Head of Payments and Customer Success at Trade Nation, where he established and scaled the company’s payments function, overseeing all aspects of customer deposits and withdrawals.

With a background spanning financial services, iGaming, and online trading, Tariq has a proven track record of driving innovation in payments, from onboarding new payment providers across Africa and Asia to implementing crypto-to-fiat solutions that now account for a significant share of customer funding. He has reduced average withdrawal processing times from more than a day to just a few hours, while enhancing acceptance rates and customer satisfaction scores.

Tariq’s expertise covers the full payments landscape—card schemes, alternative and local payment methods, crypto, compliance, fraud prevention, and customer experience optimisation. He is passionate about leveraging data, insight, and client feedback to deliver smoother, faster, and more accessible ways to pay, ensuring that regulatory requirements and commercial goals remain balanced.

An active participant in industry conversations on cross-border payments, regulation, and innovation, Tariq has spoken at conferences and panels on the future of payments, sharing a merchant’s perspective on how businesses can unlock growth by embracing smarter, customer-centric payment strategies.